ABM Campaign Manager

What we do: AI Service Management (AISM)

Aisera is the Generative AI space focused on creating a ChatGPT experience for Enterprise applications.  Our motto of “Ask me Anything” is to provide the enterprise user the ability to self-serve and resolve inquiries spanning IT help desk, HR benefits, Customer Support, Finance, Compliance or Sales & Marketing with the help of an conversational AI agent.

Aisera offers the world's first AI-driven service experience solution.  Aisera fast tracks the digital transformation journey with user and service behavioral intelligence that drives end-to-end automation of tasks, actions, and business processes. Aisera is a top-tier, VC-funded startup headquartered in Palo Alto, Calif. and a strategic partner with AWS, Microsoft Azure, Google Cloud, ServiceNow and Salesforce.

The Team

Aisera’s seasoned founding team has led companies through several prior successful startups and acquisitions. We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experience. Our team members operate with a high degree of empathy for our customers and each other.

The Role:

As an ABM Campaign Manager, you will play a major role in helping the Marketing team with growing Aisera on a global level with a proven track record in developing ABM programs to generate measurable pipeline and accelerate & expand demand. You will join a dynamic and expanding Marketing department and will be responsible for the scheduling, creation, execution, and analysis of all ABM campaigns across multiple platforms and brands. In addition, the ABM Campaign Manager will work closely with all members of the Marketing and teams across the organization to ensure seamless execution.

What you’ll do:

• Shape the strategic direction for our targeted account-based marketing campaigns, developing an integrated campaign approach to drive awareness and build pipeline with high-quality leads
• Monitor and track weekly ABM performance metrics
• Collaborating with Marketing and Sales to develop account based growth strategies, executing specific, prioritized marketing activities to specific contacts on the target accounts as part of a broader nurture/demand generation role.
• Create the strategy, produce the assets (email, landing pages, etc) and build marketing programs (including ABM) from point-in-time and automated triggered programs in Marketo to nurture leads
• Understand how to best leverage our technologies - Marketo, 6sense, Salesforce CRM - to aid in ABM and lead nurturing programs
• Collaborate with sales and operations on building account lists based on our ideal customer profile and segments and coordinate cross-functional outreach plans.
• Analyze and understand the segments and profiles of our database
• Leverage existing segments and create new custom segments for email deployment
• A/B test and optimize messaging, offers, online experiences to drive the best conversion rates

Requirements:

• 5+ years of ABM campaign experience (B2B) with a deep understanding of integrated marketing campaign strategy, messaging, and ABM best practices
• 2+ years of ABM experience with a track record of achieving high percentage account reach, engagement, pipeline, andt sales.
• Understanding of marketing principles resulting in branding building, driving traffic and revenue
• Strong organizational and planning skills
• Excel in a fast-paced environment with distributed teams
• Solid understanding of AI marketing trends and strategy
• Strong, passionate belief in the AI space
• Excellent communication, leadership, problem-solving and negotiations skills.
• Demonstrated ability to execute cross-functionally with sales, marketing organizations while focused on large, named accounts.
• Proven approaches of using analysis and reporting to drive strategic recommendations.
• Experience with marketing systems including 6sense, ZoomInfo, SFDC, Marketo
• Formal written and presentation skills.
• Bachelor’s Degree strongly preferred

Aisera Benefits

• Medical, dental, and vision benefits
• Holidays and flexible PTO
• Paid family leave
• 401(k) plan
• Stock Options
• Employment Assistance Program