Demand Generation Manager

Swayable in New York, NY

About the Role
Swayable is searching for a Demand Generation Manager to join our Marketing team. This exciting role leads demand generation for two selling motions - a traditional enterprise top down funnel, and eventually a bottoms-up product-led growth motion. This role reports to the VP of Marketing.

Swayable is a fast-growing, cloud analytics product that measures public opinion and the impact of messages and advertising content on it. Its 30-person team is backed by top technology and social impact investors, including Y Combinator. Founded in 2018 by two physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times. Clients include major consumer-facing brands (Airbnb, Square, Paramount Pictures, Amazon), researchers (MIT, Yale, Stanford) and mission-aligned advocacy campaigns (including multiple Democratic Presidential candidates).

Joining Swayable means being on a team whose work changes the course of history. The technology we develop is at the leading edge of transforming some of the world’s most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.

Check our our values & culture deck to learn more about our mission: https://tinyurl.com/4zjchwzs
We are an equal opportunity employer. We strive to promote an organizational environment that values diversity and fosters growth. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other basis prohibited by law. The team especially encourages applicants from underrepresented backgrounds.
    • Own the strategy and implementation for Demand Generation, creating a comprehensive approach that aligns to company goals and go-to-market strategy
    • Build and manage best-in-class demand gen programs and optimize the Lead to Opportunity funnel
    • Manage the demand generation side of the Marketing team to perform against pipeline targets, while reporting monthly and quarterly on process. Ensure goal alignment with Content Marketing, Event Marketing, Product Marketing, and Digital Marketing
    • Build & improve measurement systems, analytics, and ensure successful technical integrations
    • Closely partner with Sales leadership to ensure alignment with go-to-market; work closely with the BDRs to continually refine qualification criteria and sales handoff enablement
    • Design integrated marketing campaign plans that drive awareness and demand, while testing new engagement strategies. Storyboard messaging and storylines for inclusion in integrated marketing campaigns
    • Help establish a marketing systems stack to enable agile, effective marketing performance. Leverage and manage CRM and marketing automation tools to measure, track and analyze marketing performance
    • Set KPIs and partner with RevOps to synchronize marketing and sales systems to deliver centralized dashboards and consolidated reporting
    • Help manage the marketing budget, ensuring accurate forecasting and on-budget spend
    • 5+ years of proven success leading and scaling the demand generation function at a SaaS startup company. Previous track record setting and implementing successful demand gen strategy in experimental, fast-paced startup environments
    • Proven ability to cater to complex go-to-market structures, spanning multiple tech categories, use cases, and persona segments
    • Previous experience leading the marketing + operations relationship
    • Solid balance of art and science – creativity in ideating integrated marketing campaigns and business mindset in efficiently managing goals, numbers, and operations
    • Experience with marketing automation tools, ABM, Digital Ads, and web analytics + optimization tools
    • Strong analytical and quantitative skills to distill meaning out of data and translate into action
    • Proactive communicator. Excellent writing skills in particular
    • Startup experience
    • Experience in data platforms or analytics markets a plus
    • Interest in advocacy a plus
    • Competitive compensation structure commensurate with experience and goals
    • Equity options consistent with being an early team member
    • Full healthcare coverage with no employee contribution required
    • Generous PTO and parental leave
    • 401K
    • Opportunity to support some of the most important storytelling and social change campaigns in the world
    • Our team is centered in New York, NY
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