Digital Marketing Manager

Appzen in San Jose, California

AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses. To learn more, visit us at www.appzen.com .

We are seeking a highly skilled Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across various channels. The ideal candidate should be well-versed in the latest digital marketing trends and technologies and should have a strong understanding of the target audience. The Digital Marketing Manager will be responsible for managing the company’s online presence, increasing brand awareness, and generating leads and conversions.
We are equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.
    • Develop and execute digital marketing strategies to drive traffic, engagement, and conversions across various channels (e.g., social media, email marketing, SEO, PPC, etc.)
    • Work with the content team to create and distribute high-quality, engaging content that resonates with the target audience and aligns with the overall marketing strategy
    • Analyze and report on the performance of digital marketing campaigns, including website traffic, conversion rates, and lead generation
    • Continuously monitor and optimize campaigns to ensure maximum ROI
    • Stay up-to-date with the latest digital marketing trends and technologies, and identify new opportunities to reach and engage with the target audience
    • Collaborate with internal teams, including sales, product, and creative, to ensure alignment and consistency in messaging and branding
    • Manage external vendors and agencies as needed to execute campaigns and initiativesIdentify and implement testing and optimization strategies to improve overall campaign performance
    • Bachelor’s degree in Marketing, Communications, or related field
    • 5+ years of experience in digital marketing, with a strong track record of driving results
    • Proven expertise in SEO, PPC, SMM, keyword research, and competitive research, email marketing, social media, and other digital marketing channels
    • Strong analytical skills, with the ability to analyze and interpret data to inform decision-making
    • Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously
    • Strong communication and interpersonal skills, with the ability to collaborate with internal and external stakeholders
    • Competitive salary package and bonus or variable incentive pay depending on role
    • Comprehensive medical, dental, vision and life insurance benefits
    • Unlimited PTO
    • Paid parental leave for eligible employees
    • 401(k) match
    • $250 annual reimbursement for continuous learning
    • Onsite gym access for HQ (San Jose) employees
    • Lots of office perks like snacks, happy hours, company events
    • These benefits are only applicable to full time employees
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