Director of Event Marketing

What We Do: AI Service Management (AISM):

Aisera offers the world's first AI-driven service experience solution that automates operations and support for IT, Sales and customer service, making businesses and customers successful by offering consumer-like self-service resolutions to users. Aisera fast tracks the digital transformation journey with user and service behavioral intelligence that drives end-to-end automation of tasks, actions, and business processes. Aisera is a top-tier, VC-funded startup headquartered in Palo Alto, Calif. and a strategic partner with AWS, Microsoft Azure, Google Cloud, ServiceNow and Salesforce.

Aisera has received numerous recognitions, including the following: Forbes AI50; CNBC Upstart 100 Top Startup; Gartner Cool Vendor; Red Herring Top 100 Global Innovator; CIO Innovation Startup Award; CIO Review Top ITSM Solution; Aragon Research Hot Vendor; TiE50 Startup Award; and Silicon Review 50 Most Admired Companies.

The Team:

We are a small but passionate team of 100+ based in the Bay Area. Aisera’s seasoned founding team has led companies through several prior successful startups and acquisitions. We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experience. Our team members operate with a high degree of empathy for our customers and each other.

The Role

Aisera is looking for an innovative, creative, and passionate Events Marketing Manager to be responsible for spearheading Aisera's event marketing strategy, including but not limited to: trade show planning and attendance, securing speaking opportunities and representing Aisera at industry events. You will own and manage the day-to-day KPIs, reporting, and target funnel activities to maximize pipeline generation and conversions. The ideal candidate has a creative mindset, highly collaborative, and a successful track record of organizing attendance at trade shows and proving ROI through event marketing strategies and tactics.

What You'll Do:

• Spearhead Aisera's event and tradeshow strategy, including but not limited to: identifying key events, internal team training for attendees, maintaining pre- and post-show communication, and event attendance
• Own and develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation
• Negotiate and execute contracts for large and small-scale events
• Drive marketing-influenced pipeline and generate MQLs through onsite activations and support of the sales team
• Create and develop targeted marketing campaigns and programs at scale across marketing automation, social media channels, webinars, and partner events
• Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics
• Interact with key decision makers and account-holders
• Responsible for ordering and tracking event inventory including collateral, giveaways, etc.
• Manage event marketing material and equipment set up and tear down

What You'll Need:

• Bachelor’s Degree in Business, Communications, Marketing preferred
• 5+ years of related marketing experience, ideally in event marketing, demand generation, or sales enablement
• Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
• Ability to thrive in a fast-paced, team-oriented environment
• Experience partnering with an enterprise sales team
• Demonstrable proficiency in SFDC, Marketo, Google Analytics, and website authoring tools (e.g., WordPress)
• Strong organizational skills: This would include excellent project management skills with the proven ability to work on multiple projects at once
• Excellent verbal and written communication skills
• Proficiency of G-Suite (Docs, Sheets and Sheets) and Office 365
• Being based in the Bay Area with the ability to travel into our office is a plus