Media Buying Manager
System1 in Vancouver, BC
$100,000
About System1
System1 is a leading online customer acquisition marketing company that operates the largest Responsive Acquisition Marketing Platform (RAMP) allowing leading digital publishers and networks a single platform to monetize customers in an increasingly complex ecosystem. We are led by passionate entrepreneurs & industry veterans who have built and managed multiple billion dollar companies. Our growing team of over 300 people is an incredible group of buy and sell-side experts, engineers, product managers, & data scientists.
Our Digital Media Buying teams focus on direct response, ROI-driven ad buys for each of our three divisions - Publishing, Search, and Applications. Our publishing websites reach 120 million global consumers each month and span across many verticals including personal finance, automotive, health and wellness, and entertainment:
Our Publishing sites attract users from around the world, and our Digital Media Buyers manage full-funnel advertising campaigns in a variety of languages and consumer markets. We are omni-channel, and we’re currently acquiring audiences in North America, Europe, Latin America, and Asia, and always exploring opportunities to expand.
Where We Are
System1 is based in Los Angeles, where our publishing team sits at our Marina del Rey headquarters. We have additional offices in Seattle, and our Canadian headquarters in Guelph, Ontario.
This role has the ability to work in a hybrid setup (office/WFH) in Washington, California, or British Columbia or remotely in applicable locations.
The base salary range in Canada for this full-time position is $109,600 - $ 152,300 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all U.S. and Canada locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
System1 offers flexible work arrangements for most employees (unless they hold positions which are identified as having to be 100% onsite in Marina del Rey, CA, Bellevue, WA or Guelph, ON Canada). Most System1 full-time employees choose to work in a hybrid environment, splitting their time between working in our offices and working remotely. System1 allows fully-remote work in the following provinces: Ontario and British Columbia.
- A Media Buying Manager leads a team of performance buyers on the publishing international team. Your role is to leverage experience, organizational skills, communication, and leadership ability to guide your team’s operations while providing encouraging and constructive feedback as needed to the team.
- Manage and scale a portfolio of performance marketing campaigns in the various markets leveraging a team of buyers effectively
- Find new opportunities, plan and execute to achieve the quarterly goals
- Ensure the team follows the roadmap and executes toward deadlines
- Find ways to evolve the team to be efficient and effective, being aware of when to address individual or team performance issues
- Use data visualization tools like Excel, Google Sheets, and Google Analytics to analyze campaign performance and pacing against the plan to report to the director of publishing international and other stakeholders
- Collaborate with external stakeholders such as product, editorial, and creative teams for the timely delivery of projects and editorial content
- Proficiency of performance marketing strategies and optimization tactics on the advertising channels such as Google search, GDN, social media, and native
- Experience in managing and mentoring a team of media buyers for running paid campaigns at scale
- Experience managing monthly ad spend of $100,000 or more and optimizing for buy-side KPIs like CPA, and ROAS
- Knowledge of secondary languages of German, Spanish or Japanese is a big plus
- Advanced data visualization skills in Excel - pivot tables, formulas, etc. - or comparable experience with Google Sheets and similar tools
- Experience managing multiple projects based on a different level of priority and deadlines using strong organizational skills for yourself and your team
- Competitive salary + bonus + equity
- Generous PTO + 11 company holidays
- Open sick time
- 100% covered Medical, Dental, Vision for employees
- 401k with match
- Health & Dependent Care Flex Spending Account
- Paid professional development
- Leadership & growth opportunities
- Virtual company and team building events
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