Paid Search Specialist

Dialpad in Manila, PHL

Work beautifully

Dialpad is where work comes together—one, beautiful workspace for anywhere communication & collaboration. With the industry’s most innovative business phone system, unlimited text and team messaging, one-click video meetings, and the world’s most advanced AI Contact Center—Dialpad is completely transforming how the world works together.

Dialpad is looking for a Paid Search Specialist to join and become a key member of the Demand Generation Marketing  team.

Your role

As a Paid Search Specialist, you will be responsible for working with the demand generation team to implement and analyze paid search campaigns and programs, reporting, analyzing, and providing recommendations that make significant impacts on the business. You will support the strategy and execution of a multi-million dollar paid search program, with the objective of driving revenue through online ecommerce purchases and generating sales pipeline all while continually finding ways to  improve spend efficiency for the business.

What you’ll do

  • Plan, implement, and analyze the performance of paid search campaigns, identify areas for improvement, notable trends, and opportunities for efficiencies
  • Perform campaign data analysis to understand the impact & ROI associated with each campaign to aid in the development of future strategies
  • Own day-to-day campaign management: budgeting, building and expanding of campaigns, ad copy writing, landing page testing, bid management, audience building, keyword management, etc.
  • Work with cross-functional teams on the day-to-day execution of analytics projects & initiatives
  • Generate reports, documentation, and insights as part of the analysis process
  • Leverage story-telling skills to deliver insights that are clear, concise, and actionable
  • Work with leadership to update forecasts, provide seasonality estimates, and report out on daily goals
  • Work with Creative and Web-development teams to create high performing on-brand copy, landing pages, and other necessary marketing materials
  • Attend weekly meetings and provide performance insight to various stakeholders and updates on initiatives
  • Work in tools such as Google Adwords, Google Analytics, Amplitude, Salesforce, Domo, Google Sheets, Linkedin.

Skills you’ll bring

  • 2+ years of hands-on experience planning and executing large-scale SEM campaigns
  • Deep understanding of Google and Bing’s bidding algorithms to meet budget and performance goals
  • Hybrid of B2B and consumer experience preferred
  • Master with Excel and Google Sheets to create and maintain dashboards and provide ad hoc analysis. Comfortable with sumifs ,countifs, vlookup, pivot tablets, etc.
  • Solid understanding of multiple digital channels and how they work together (SEM, SEO, CRO, Social, Display, etc.)
  • Ability to combine large amounts of disparate data sets into a single cohesive report
  • Track record of experience delivering against marketing targets
  • Ad tech product knowledge (Google Analytics, Adobe, Salesforce, etc)
  • Experience collaborating with larger marketing teams, business operations, international teams, product teams, sales teams, etc.
  • Ability to provide performance updates to both technical and non-technical audiences
  • Google Adwords/Bing Ads certification not required, but a plus
  • Team player with a sincere drive to discover and share insights to the larger team

Benefits

EQUITY, BALANCE, AND BELONGING

At Dialpad, we strive to ensure that Dialers are free to bring their full selves to work each day, and champion the intersectionality that exists between gender identity, ethnicity, age, disability status, and the many other aspects of our greater humanity.

CULTURE

We’ve been named a Top Workplace seven times, and a big part of this is because of our collaborative culture that elevates our teammates, celebrates wins, and brings together passion and talent.

COMPENSATION & EQUITY

Teamwork makes the dream work, and Dialpad offers competitive salaries in addition to stock options because each and every Dialer participates in our success.

Don’t meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Dialpad we are dedicated to building an inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Dialpad is an equal-opportunity employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.

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