🚀 Whatnot
Whatnot (YC W20) is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re one of YC’s top companies and one of the fastest growing marketplaces ever. We’re laser focused on creating an exceptional software company, team, and place to work. You can read our principles here .
Our mission: enable anyone to turn their passion into a business and bring people together through commerce. We’re building the future of ecommerce; an interactive community where creators can make a living off their passion.
Did we mention we’re growing? In January 2021, Whatnot had 10 ambitious employees. We started 2023 with 350+ employees and are continuing to grow. We’re hiring forward thinking problem solvers across all functional areas. We recruit thoughtfully, can adapt quickly, and are scaling fully remotely.
📈 Opportunity Size
The e-commerce experience has been static for 20+ years and is one of the largest opportunities for disruption in the startup space today. Livestream shopping is a $300B GMV market in China and has grown 100% YoY. Retail is a $5T market opportunity!
About the Team
The marketing team at Whatnot is responsible for telling stories, creating experiences, and creating demand which bring buyers and sellers closer to the products and people they love. Within the Go-to-market team, we are focused on expansion of our category suite and the continued growth of sellers and buyers on the platform. As our Seller Product Marketing Manager, you’ll oversee launch, feedback, growth and expansion of the products we put in the hands of our sellers to help them scale their businesses and succeed on the platform.
💻 Role
- Strengthen the relationship between Whatnot and our seller community by effectively launching new products which drive their business and deepen their usage and affinity for selling on Whatnot
- Drive awareness and adoption of seller facing products
- Reduce churn by providing world-class seller products to improve their business on Whatnot
- Increase adoption and use of seller products and tools
- Own the feedback loop from the seller community regarding key products back to the product, engineering, marketing and GTM teams
- Help sellers grow their business - partner with seller success teams to develop marketing best practices, case studies, etc.
👋 You
Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.
As our Seller Product Marketing Manager you should have 6-8+ years of marketing experience in a fast paced environment, plus:
- You’ve worked to put tools in the hands of users which have scaled from zero to one, driven meaningful business impact
- High-growth startup, marketplace or creator-focused platform experience
- You’ve been an IC in a high growth startup in a product marketing specific role
- You can speak to a variety of products you’ve launched, grown, iterated based on performance and feedback and share results
- You can speak to the core metrics you were an owner of and how you drove direct impact to those metrics
- You have a super power in XFN relationship building and partnership
- You are a problem solver with strong project management skills and the ability to fully own strategy and content across your category
- You’re unafraid to roll up your sleeves to help solve problems, develop campaigns, write copy, and build creative
- You have experience tracking KPIs and monitoring success for marketing programs
- You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed
🎁 Benefits
- Competitive base salary and stock options
- Unlimited Vacation Policy and Company-wide Holidays (including a spring and winter break)
- Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability
- Whatnot covers 99% of employee premium costs, and 75% of dependent care premiums for Medical
- Dental and Vision sponsored 100% by Whatnot for employees and dependents
- Work From Home Support
- Laptop provided by Whatnot and home office setup allowance
- $450 work-from-anywhere quarterly allowance for cell phone and internet
- Care benefits
- $1,350 quarterly allowance on food
- $1,500 quarterly allowance for wellness
- 16 weeks Paid Parental Leave and gradual return to work
- $5,000 annual allowance towards Childcare
- $20,000 lifetime benefit for family planning, such as adoption or fertility expenses
- Professional Development
- $2,000 annual benefit to invest in your professional development
- 401k offering for Traditional and Roth accounts provided by Betterment
- Employer matching contributions of 100% of up to 4% of contributions on base salary
💛 EOE
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.