Senior Marketing Analytics Manager

Your Mission We are looking for a strong, experienced Senior Manager, Marketing Analytics to partner with leadership and deliver insights and recommendations that impact marketing decisions, optimizations, and investments. The role will require strong analytical skills, robust understanding of data, BI and analytics, solid business and marketing acumen, and the ability to get things done in a matrixed organization. This is an exciting opportunity for an intelligent, analytical, and driven individual to make highly visible impact in a large, growing technology organization. What you'll do at UiPath Identify and lead multiple strategic projects to support Marketing’s growth objectives. Drive adoption and expand Marketing Analytics tools and services across the organization. Leverage reporting from multiple data sources (Marketo, Salesforce, Google Analytics 360, Google Search Console, Ad Platforms, social media, ABM platforms) to provide key insights on campaign success, marketing channel performance, target account penetration, and highlight opportunities for new initiatives. Identify and interpret key metrics that indicate success and influence growth across the demand gen organization, and provide recommendations based on any uncovered trends and insights. Optimize the forecasting model for the demand generation team, including enablement and adoption of the model, manage and own regular reviews and identify insights for the team. Identify areas for improvements around lead flow (Conversion Rates, Volumes, Velocity) and ability to deliver actionable insights to technical and non-technical audiences. Apply analytical rigor to transform data into analyses, trends and insights (both proactive and predictive) to improve decision making. Identify trends in data that may reflect areas for pipeline expansion, campaign improvements or possible data integrity issues. Provide timely ad-hoc analysis on campaigns, critical business initiatives and performance monitoring for primarily (but not exclusively) the Demand Gen team. Build ROI model to understand how campaigns are performing and what gives us the best ROI. Optimize, expand, and document our data-oriented processes and help others learn the best ways to leverage and understand their meaning. What you'll bring to the team 7+ years working experience with bachelor’s degree (or equivalent practical experience) in B2B marketing. Prior experience and fluency in marketing performance analysis, marketing operations, sales analytics, or strategy consulting. Autonomous leader with experience advising senior leadership. Strong working SQL knowledge and experience working with relational databases and ability to tailor queries to the business questions at hand. High level of expertise in excel and BI analysis. Cross-functional experience leading projects and managing stakeholders. Advanced knowledge and usage of analytics offered in SFDC, Marketo and Google Analytics. Familiarity with other marketing tech stack tools a plus (6sense, Bombora etc.) Pay Transparency The anticipated base salary range for this position is between $132,500 and $192,125. Base salary ranges may vary by geographic location and relevant experience, education, certifications, and seniority as compared to others doing substantially similar work. There is no guarantee an offer will be at the top of the posted range based on the salary analysis. Legal Disclosure At UiPath, we value a range of diverse backgrounds experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, military and/or veteran status, or any other protected classes. UiPath is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a medical condition or disability which inhibits your ability to complete any part of the application process, and are in need of a reasonable accommodation to complete the process, please contact us @ talentacquisition@uipath.com and let us know how we may assist you. This notice together with our Privacy Policy and Terms of Use of this website and any other documents we mention here are meant to inform you on what personal data about you we collect, use, disclose, share or otherwise process when you are applying for a job at UiPath or when UiPath contacts you for recruitment purposes. Please read this policy carefully to understand our views and practices on how we protect your personal data. All applicants from United States have rights under Federal Employment Laws, including Family and Medical Leave Act (FMLA), Equal Employment Opportunity (EEO) and Employee Polygraph Protection Act (EPPA). Identify and lead multiple strategic projects to support Marketing’s growth objectives. Drive adoption and expand Marketing Analytics tools and services across the organization. Leverage reporting from multiple data sources (Marketo, Salesforce, Google Analytics 360, Google Search Console, Ad Platforms, social media, ABM platforms) to provide key insights on campaign success, marketing channel performance, target account penetration, and highlight opportunities for new initiatives. Identify and interpret key metrics that indicate success and influence growth across the demand gen organization, and provide recommendations based on any uncovered trends and insights. Optimize the forecasting model for the demand generation team, including enablement and adoption of the model, manage and own regular reviews and identify insights for the team. Identify areas for improvements around lead flow (Conversion Rates, Volumes, Velocity) and ability to deliver actionable insights to technical and non-technical audiences. Apply analytical rigor to transform data into analyses, trends and insights (both proactive and predictive) to improve decision making. Identify trends in data that may reflect areas for pipeline expansion, campaign improvements or possible data integrity issues. Provide timely ad-hoc analysis on campaigns, critical business initiatives and performance monitoring for primarily (but not exclusively) the Demand Gen team. Build ROI model to understand how campaigns are performing and what gives us the best ROI. Optimize, expand, and document our data-oriented processes and help others learn the best ways to leverage and understand their meaning. 7+ years working experience with bachelor’s degree (or equivalent practical experience) in B2B marketing. Prior experience and fluency in marketing performance analysis, marketing operations, sales analytics, or strategy consulting. Autonomous leader with experience advising senior leadership. Strong working SQL knowledge and experience working with relational databases and ability to tailor queries to the business questions at hand. High level of expertise in excel and BI analysis. Cross-functional experience leading projects and managing stakeholders. Advanced knowledge and usage of analytics offered in SFDC, Marketo and Google Analytics. Familiarity with other marketing tech stack tools a plus (6sense, Bombora etc.)