Appier- Fortune's global top 50 A.I. startups, is publicly listed in Tokyo, a software-as-a-service (SaaS) company that provides a full set of digital marketing solutions to clients. Appier is a martech/adtech company with 17 global offices and 600+ employees that works with 1,000 renowned brands, founded in 2012 and is listed on the Tokyo Stock Exchange.
About the role
We're looking for a Marketing Manager passionate about building brand and driving business results across the Asia-Pacific including Greater China and Southeast Asia via integrated channels, especially in offline channel
Responsibilities of the role
- Strategize and plan annual integrated marketing plan for Southeast Asia.
- Develop and execute offline marketing programs for the purpose of increasing lead generation, company awareness, and thought leadership.
- Build new offline vehicles to drive leads and support customer pitches.
- Align communications for product strategy and messaging with the company's broader communications.
- Work with designers to support the development of innovative and engaging marketing assets including but not limited to infographics, corporate and product collateral, case studies, and other tools as needed.
- Measure event effectiveness and align follow-up efforts.
- Execute ongoing marketing campaigns and programs, including measurement, logistics support, and changes/improvements.
- Collect market information about Appier's target markets, events and trade shows relevant and helpful to Appier's business development across Asia.
- Coordinate with vendors to efficiently deliver marketing materials with good quality.
About you
- 8+ years of experience in marketing communications experience, and aligning communications with a broader brand and product messaging direction.
- Experience in content marketing and familiarity with SEO principles.
- A self-driven and creative individual with excellent communication and interpersonal skills
- Work with local and regional stakeholders to align marketing strategy, business plan and local market relevance to optimize and enable asset planning and content story-telling development from online to offline.
- Strong writing/editing skills and fluent in oral and written English and Chinese.
- Good command of written and spoken English; the ability to write effective copy in English.
- Continuously build and maintain relationships with key online/offline media outlets, editors to elevate brand visibility for the affricate marketplace.
- Manage owned marketing budget and well-control budget on project basis.